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Email Marketing Features (If email was like food, ours would be gourmet!)

• Audience Management

  

  Audience features help you import, store, manage and grow your permission lists.

  • Create unlimited audience groups for organization and targeting
  • Search & segment your audience based on demographic, response data and more
  • Customize your database using standard fields and wildcards you create from scratch
  • Create personalized signup screens and confirmation emails to help grow your list
  • Import large lists easily and automatically clean them for duplicates and errors
  • Easily move members and reorganize audience groups as you go
  • Export your audience lists and data at any time

• Campaign Management

  

  Campaign features help you create stylish emails and send them using our sophisticated delivery network.

  • Create stylish html campaigns without using html, or upload your own freestyle campaigns
  • Personalize your emails with first names and more
  • Prepare html and text versions, and deliver the right one automatically
  • Check your campaign for problematic content before you send
  • Include our send-to-a-friend feature with every email
  • Control your own "from" names and addresses
  • Let recipients manage their preferences at any time
  • Send your campaigns at any time, or schedule a future delivery

• Response Management

  

  The response section gives you easy access to your results, in real time.

  • See real-time totals for emails received, opened, clicked, forwarded, signed up and more (and details for who did what, and when)
  • View response details for entire campaigns and for individual recipients
  • Have bounces (hard and soft) and opt-out requests handled for you automatically
  • Store your past campaigns and results in your online archive, and easily link to past campaigns from your website
  • Create an instant, side-by-side comparison of multiple campaigns and their results
  • Get assistance on delivery-related matters whenever you need it